
$30 Million versus $8 Million
I was wrong. Mea culpa. In terms of ad buys, I had estimated that the Obama campaign would outspend the McCain campaign on the order of 3:1 based on various reports I had seen and noted in my various daily Campaign Readers. I was simply mistaken because according to the New York Times, the differential is more like 4:1. That’s simply stunning. Even more remarkable, the gap is growing. Last Sunday over the nation’s airwaves, the Obama campaign outspent the McCain campaign 6.5:1. Historically speaking, only the McKinley campaign of 1896 has had a wider differential.
Not only is the amount stunning but the breadth of markets is something quite unprecendented. In the era of public financing of Presidential campaigns, campaigns have had to make tough choices as to where to allocate scarce resources as the race progresses. States that are deemed out of reach are often conceded and resouces are concentrated in order to maximize Electoral College votes sometimes in unexpected places. One of the keys to the Bush win in 2000 was running attack ads on Gore’s environmental proposals and his carbon tax ideas in West Virginia. From an August 2000 CNN report:
GOP presidential candidate George W. Bush unveiled a multimillion-dollar ad campaign that will air in 21 battleground states representing 227 of the 270 electoral votes needed to win the presidency.
The ads, highlighting Bush’s education proposals, exceed Bush’s previous biggest sweep by four states, aides said. They take on Gore in some Democratic strongholds like West Virginia, where the Bush campaign thinks the vice president is vulnerable.
Had Gore won West Virginia, Florida would have been irrelevant. Bush’s decision to invest in West Virginia proved the difference. Now the Obama campaign isn’t just spending heavily in the current crop of battleground states (Maine, Ohio, Indiana, Wisconsin, Minnesota, Missouri, Virginia, North Carolina, Florida, Colorado and Nevada), they are expanding their ad buys into Kentucky, West Virginia, Georgia, Mississippi, North Dakota, Montana and Arkansas. They are also continuing to spend in New Hampshire, Pennsylvania, Michigan, Iowa and New Mexico even though Obama enjoys double digit leads in all these states.
The other aspect of the Obama ad campaign that is noteworthy is how focused it has been over the past six weeks. It’s jobs, it’s the economy, it’s health care and it’s McCain equals more of the same. Below are four Obama campaign ads from the last month and a half.
Below the fold more from the New York Times: (more…)




