Here is a look at some of the trends in the US Presidential election.
Advertising Spending
The Obama campaign is on pace to spend more on TV in the final 25 days of this election than John McCain’s entire $85 million matching-fund check. In the past four days, Obama has aired more than 25,000 commercials. The McCain campaign has aired about 10,000. Obama is outspending McCain 3 to 1 in key battleground states.
McCain, who took public financing, is on an $84m budget for these elections. Obama has no such constraints. He increased his spending on television advertising to $3m a day this week, and is expected to spend more as the election approaches. The McCain camp, in contrast, spent about $1.6m a day.
More from the UK Guardian.
Battleground States
My original list was 14 key battleground states: New Hampshire, Pennsylvania, Ohio, Michigan, Wisconsin, Minnesota, Indiana, Missouri, Virginia, North Carolina, Florida, New Mexico, Colorado and Nevada. This list is now down to 11 with the three states — New Hampshire, Pennsylvania and Michigan — removed all breaking for Senator Obama by double digit margins. These three states represent 42 Electoral College votes and in 2004 all voted for the Democratic candidate, Senator John Kerry. As such, the loss of these states is not necessarily fatal to Senator McCain’s chances. To win the White House, all McCain has to do is hold the states that George W. Bush won in 2004. The problem is that he isn’t.
| State | ||||
| Colorado | ||||
| Florida | ||||
| Indiana | ||||
| Minnesota | ||||
| Missouri | ||||
| Nevada | ||||
| New Mexico | ||||
| North Carolina | ||||
| Ohio | ||||
| Virginia | ||||
| Wisconsin | ||||
| Source: Rasmussen Reports, SUSA |
Of the 11 battleground states left, nine were won by Bush in 2004 so in essence the 2008 election is being waged largely in GOP’s realm. The fact is that Obama is playing in McCain’s sandbox and that’s a big advantage for Obama. The other part is that the two states that did vote for Kerry in 2004 are now comfortably in the Obama column. I remove states from my list following two polls where the spread is ten points or more. The next poll for Wisconsin may drop the battleground state crop by one more. It’s even more complicated for Senator McCain because out of these 11 states, he only has one lead by five or more points, Indiana. Obama leads by five or more points in four states, two of which went for Bush in 2004.
If the above holds then Obama wins 329 Electoral College votes to McCain’s 209 Electoral College votes. The election isn’t by any means a done deal for Obama but the trend, the demographics, the news cycle and the message all favour Obama.
